It changed hands many times, being acquired by Sears Holdings in 1971, then by Grand Metropolitan in 1988, then by Brent Walker in 1989. The company was founded by William Hill in 1934. In July 2022, William Hill was subsequently acquired by 888 Holdings for £2.2 billion.
The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2021. Business operations are led from its headquarters in London. Its product offering includes sports betting, online casino, online poker, and online bingo. William Hill is a British gambling company founded in 1934.